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Colleteral: The Nation, NYC Issue Sales Sheet

This is a sales sheet I did for The Nation for their New York City issue. This would to potential advertisers. I wanted to go for a infographic type feel, but at the same time be clear and direct for client.

Services Provided: Layout (InDesign)

 

Print last work
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Concert Poster: Grizzly Bear

After seeing the poster for last year's Grizzly Bear concert at Governor's Island, I wasn't too pleased and decided something needed to be done. So, I decided to do one myself. In the style of the new school illustrated concert posters, I went with what else, but a big ol' cuddly blue bear. Using crisp vectors and clean type, I arrived at something simple in style and nature. I hope to be doing more of these in the future.

Services Provided: Poster Design (Illustrator)

 

Editorial: Mediaplanet, Intellectual Property

This is a spread from the design I did for Mediaplanet Canada. This was from the Intellectual Property (IP) issue that was featured in the National Post. I felt that the color red accentuates importantance of IP. The late Steve Jobs was the cover story, and the cover features a younger photo of him with a light red background which compliments the dark red in a vintage sort of way.

Services Provided: Newspaper Layout (InDesign) View Project

 

Identity design
Harvest Song Partners with Armenia Fund USA

Marketing Collateral: Harvest Song

Harvest Song (Craft and Artisanal Preserves) and Armenia Fund USA partnered recently to do a great thing. For every purchase of a custom gift basket five dollars will be donated to Armenia Fund USA. I designed both the postcard and banner that is on the Harvest Song site.

Services Provided: Marketing Colleteral (InDesign) View Design for Web

 

Brochure: DorAid America

DorAid America is a non-profit, charitable, and out-reach organization. It is the American branch of Dorcas Aid International, headquartered in the Netherlands. This is a brochure for DorAid America's upcoming Spring fundraising campaign. This is another straight forward tri-fold brochure. Following Dorcas Aid's corporate branding and identity, I came up with something that is a little bolder and sleeker.

Services Provided:Brochure Design (InDesign, Photoshop)

 

Identity design
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Brochure: North Hudson I.V.F.

I collaborated with Print Solutions on this brochure for North Hudson I.V.F. This is the inside cover for the brochure. We wanted a suggestive feel throughout. The imagery we chose really brought out that quality.

Services Provided: Brochure Design (InDesign)

 

Editorial: HX Magazine, Health Issue

This is a feature story from their Health Issue. I tried to come up with something interesting and visually appealing. I think it worked well, especially for a magazine like HX. For legal purposes, there actually was a need for a litte Photoshop work to be done. Though, I'm sure their readership wouldn't have minded otherwise.

Services Provided: Magazine Spread (Photoshop, InDesign)

 

Identity design
Web design lorem ipsum

Catalog: 90Grand

This is a catalog I designed recenty for 90Grand. 90Grand has one of the largest collections of licensed images from legedgary photographers Brian Aris, John Stoddart, Frank Worth, and others. This catalog features all the images and prints they have to offer.

Services Provided: Post Card (InDesign) View More

Web Back up to Print

Website: Provence Paradise

Provence Paradise was a collaborative effort with designer/video producer, Carlos Moore. The goal was to design a site sans the Flash elements the prior site had. All the while coming up with something that is contemporary and user/mobile-friendly. All elements of the site were done in HTML/CSS. I handled the website design while Carlos handled the bulk of the graphic design and UX. The end result is a modern, clean, and elegant site that incorporates usability and functionality while retaining a strong identity.

Services Provided: Web Design (Dreamweaver, Photoshop) View Site

 

Identity design
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Mobile Ad: GE Sponsorship of The Nation

This is a mobile ad I designed for The Nation's mobile site. It's for GE's sponsorship of The Nation. I followed GE's branding and added a bit of D.C., making it work for the political site TheNation.com is.

Services Provided: Mobile Ad Design (Photoshop)

 

Website: Perspectives On Global Issues

Between 2008 and 2012, I had the pleasure of serving as Design Director for NYU Center For Global Affairs' Academic Journal, Perspectives on Global Issues. As Design Director, I lead in the direction of the journal's creative, designed covers for issues, and assisted in the design of the web site.

Services Provided: Web Design & Cover Design (Dreamweaver, Photoshop, InDesign) View Site

 

Identity design
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Website: Takeover Design for The Nation

This is the design I did for The Nation's annual fundraising campaign, Nation Builders. I adhered to the WPA Poster concept/idea that they use every year. The design consisted of a taker over design for the site which included a lightbox that appeared upon visit of the site. I also provided a complementing print ad component.

Services Provided: Web Design (Dreamweaver, Photoshop) View Project

 

E-Marketing: Bar Maid Corp.

If you've ever stayed in a hotel on the East Coast, then you've probably partaken in a beverage from the minibar. More than likely, it was a Bar-Maid. Not too long ago, Mr. George Steele of Bar-Maid Corp. reached out to me to help with their Hotel Exclusive email marketing campaign. It was directed at their major hotel contacts.

Services Provided: Email Marketing Campaign (XHTML, Dreamweaver, Photoshop) View Project

 

Identity design
Web design lorem ipsum

Website: The Midnight Hollow

This is a website I did for Brooklyn based gazey crooners, The Midnight Hollow. They wanted something dark, simple, effiecient that links to all their social media, music, and contacts.

Services Provided: Web Design (Dreamweaver, Photoshop) View Site

Website: AMAA

This is a website I originally worked on a while back for Paramaus, NJ based Armenian charitable/non-profit org., AMAA. The design has gone through changes over the years which held up. Recently, I was aksed to totally redesign the whole thing. I went with Wordpress for its ease and convenience.

Services Provided: Web Design (Dreamweaver, Photoshop, Wordpress) View Site

 

Identity design
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Mobile Site: Silvertongue

I was asked by the founders of Silvertongue, a now defunct luxury and lifestyle website, to come up with the look for thier mobile site. It would be the go to platform for 20 and 30 something urbanites for anything tech, pop culture and luxury realted. They cited W Magazine, Vanity Fair, Nowness, Polyvore, and Wired as inspirations.

Services Provided: Mobile Design (Photoshop) View Twitter

Identity Back up to Print

Logo: Foreign Policy

Here's a logo I designed for Universal Music Group production/song writing duo, Foreign Policy. They're responsible for such hits as Cobra Starship's Good Girls Go Bad, Christina Aguilera's Make The World Move, Cheryl Cole's Under The Sun, and Skyar Grey's C'mon Let Me Ride. For this I wanted something sci-fi and alien. What's more foreign than outer space? They loved it and I hope to be doing more work for them.

Services Provided: Identity, Logo Design (Illustrator)

Identity design
Web design lorem ipsum

Logo: Car Company

I decided to make a logo for a fictitious car company. As you can tell it's for an American Company.

Services Provided: Identity, Logo Design (Illustrator)

Identity: Crown Shaving Co.

This was a personal project I undertook recently. Being a fan and user of high end men's grooming products, I noticed two things with the branding. They either had great logos and packaging, or not so great ones. Crown Shaving Co. is one company that needs in image overhaul. The effort had to tie into a larger brand evolution that could potentially take place. I think I arrived at something that is both classic and contemporary at the same time.

 

Services Provided: Identity, Logo Design (Illustrator)

 

Identity design
Web design lorem ipsum

Identity: The Midnight Hollow

Something I came up again for Brooklyn based band, The Midnight Hollow. It's, at the same time a concert announcement. I wanted to give it a specific look and feel. Clean and retro at the same time.

What I Did: Identity (Illustrator, Photoshop)

Logo: Clever Fox Brewing Co.

This is the logo for Clever Fox Brewers, a Los Angeles based brewing company. After discussions, we decided to go with something that was reminiscent of a childern's story character. I came up with something just that, a logo that's still classic just as much fun.

Services Provided: Identity, Logo Design (Illustrator)

 

Identity design
Web design lorem ipsum

Logo: King Post Productions

King Post is a New York City based gaming company. The company is partly inspired by the classic novel, Moby Dick. They wanted their logo to reflect that. I decided to incorporate a whaling harpoon and have it mirror the right side of the king post. In the end they went with another design but kept the typography of my design.

Services Provided: Identity, Logo Design (Illustrator)

Identity Back up to Print

Instore Design: Ruehl No.925

At my time at Ruehl No.925, I had the pleasure of designing rooms and setting up/implementing some great display pieces. Unveiled in Autumn of 2004, Ruehl was the fourth concept rolled out by A&F, after the namesake brand, targeting the post-collegiate demographic. It was inspired by the artistic and cultural heritage of Greenwich Village. The store itself was modeled after a Greenwich Village townhouse complete with wrought-iron fence and potted topiary. Navigating through its great maze of darkened, slickly designed multi-level rooms (including a library, lounge, study, bedrooms, living room & garage) one was treated to large framed B&W photography, bold graphics, Jackson Pollack & Willem de Kooning paintings, and various vintage artifacts.

Services Provided: Instore Design View Project1 Project2 Project3

Identity design
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Presentation: Next Big Sound

Next Big Sound is a New York-based company which provides analytics for online music. I came up with a PowerPoint for their Digital Music Report with a simple relaxing color palette, eye-catching photos, and legible fonts for easier comprehension. This resulted in a series of slides broken up in a digestible manner, melding lifestyle imagery with flat icons to best explain their insights into the changing landscape of the music industry globally and the developments in the digital sector.

Services Provided: Presentation Design View Project

Presentation: The Centennial Campaign

This is a presentation I recently designed for The Centennial Campaign. It is a fundraising effort for AMAA's humanitarian and educational endeavors in Eurasia in honor of their 100th anniversary of their establishment. I followed the color scheme of their print colletral that would be given to potential donors and patrons along side this presentation.

Services Provided: Presentation Design View Project

 

Presentation design
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Storyboard: Mercedes-Benz USA

During my time at NYU, some of my classmates and I had the pleasure of competing in the annual MBUSA C-Class Ad Pitch Contest. We really wanted to come up with a solid tag line and an equally solid commerical. The tag line we came up with was, "Discover the class you've always had." I was given the task of coming up with the commerical and this is the storyboard for it. While we were runner ups, we were told by numerous people on the judging panel from MBUSA that we had the best tag line.

Services Provided: Storyboard (Illustrator)

Snapchat Design: Harper's Bazaar

This is a Snapchat piece I recently designed for Harper's Bazaar. Bazaar is of course a world-reknown women's fashion and lifestyle magazine with a very iconic and specific look and feel. I basically brought that to the design of this little Snapchat story.

Services Provided: Snapchat Design (Photoshop) View Longform

 

Presentation design