This is a recent design project I did for Sydney based world jazz group, Zela Margossian Quintet. I wanted to go for a very clean look with striking photography that invoked a modern yet cultured and jazzy feel. We went with an all cardboard packaging to avoid plastic trays. This album came out in November of 2018 and is nominated for an ARIA (Australian Recording Industry Association Music Award).
This is a post card I designed for Sofitel. It's for their loyalty/rewards program. The guest would sign up for the progrm and as a thank you, Sofitel would offer her/him a large custom printed complimentary iconic photograph from 90Grand. So far this specific offer is made available at their Beverly Hills location.
Not too long ago, I was involved with a group who pitched for a new sports magazine called III. It was a magazine devoted to the lifestyles of triathletes and the sport of the triathlon. I came up with the bulk of the branding and identity. I went with Greg Bennett for the cover we pitched with. He was Mr. Triathlon at the time, having won all 3 major U.S. triathlons.
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This is a card I designed for AMAA's Fall Appeal. This card is easy to read, airy and not overwhelmed with too much copy. Through the use of an autumn color palette, clean type and bright images, this campaign speaks to the organization's professionalism and its commitment to humanitarian relief and social outreach
At the request of the Director for NYU's Graphic Communications Management & Technology program, I designed a post card for a direct mail campaign. I wanted to come up with something different from what GCMT tends to release. In comparison I feel this is a bit more appealing, appropriate, and representative of my alma mater's program.
A while back the founders of the now defunct Silvertoungue asked me to come up with the look and feel for their mobile app. Silvertongue was to be the one stop destination for all things pop culture, tech, fashion, and night life for the young urbanite. As the Young the Giant song goes, "I've got that silver tongue. Got that silver, silver tongue."
Digital ads... a staple in the good ol' digital age. There's no cookie-cutter formula in designing these. Instead, I blend a brand's vibe with a clean layout and smart techniques that inspire maximum clicks. Like this ad I did a while back for Avalon.
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This is a poster I designed for the JEI's annual essay contest. They wanted something more modern and fresh in contrast to what they usually put out.